Product Design and Development is a complex multi-stage process comprised of, but not limited to, the following phases:

Product Definition Phase is based on market research to assess profitability, user needs, standards and competing products. Research results are summarized in the Design Brief to capture product specifications and performance criteria.

Product Conceptualization Phase is guided by the Design Brief. Creativity reigns free as envisioned product criteria are translated into sketches of potential solutions. The most feasible solution(s) are chosen for further development.

Preliminary Design Phase incorporates product specifications and performance features into 3D model of concept. Manufacturability, usability, maintenance, ergonomics, safety and environmental drivers are resolved as the CAD model is refined and design emerges.

Design Validation Phase tests the preliminary design. Products vary in complexity so validation methods must be chosen accordingly. Functional prototypes are used to validate performance of specific product features. Appearance models are utilized to validate the product aesthetic.

Final Product Design Phase is fueled by the Validation Phase. Final design changes are implemented as CAD data is optimized for tooling and manufacturing. Technical drawings are created to capture the design intent and to aid the Tooling and Manufacturing phases.