1. The Industrial Design Advantage: Your Business at War
You are in an ongoing state of war. Competitors from every corner of the globe are contemplating strategies to gain an edge over you, devising plans that would gain them your share of the pie. But then again this is business and it is what all of us do. We strive to make profits.
The market despite the downturn has never been so competitive. The rise of efficient manufacturing industries in Asia has redefined the idea of production. While their streamlined, disciplined and well-defined processes have brought down manufacturing costs; they have also made competing on prices impossible.
Today many companies are outsourcing their manufacturing divisions to benefit from the efficiencies in the Asian industries. Customer goods manufacturers are evolving into marketing and selling businesses. So if two competitors are outsourcing their manufacturing to virtually the same factories, with the same processes, machinery, and labor; and subject to the same conditions; why does one sell more than the other? A better industrial design!